Neuromarketing
Our Team, Values, Methodology, Psychology, Biometric UX Lab
Digital marketing is great! we live in a fast paced digital age and we need to make the most of all the available tools and analytic data including AI, ML etc etc. But sometimes marketers are too focused on sales numbers requiring multiple rounds of A/B testing to hit targets, which can be a lengthy and costly process. Human emotions are so powerful if we take time to user test properly and shorten the A/B testing time the results can be amazing!
Supported by research from the University of Leicester
Research from the Department of Neuroscience, Psychology and Behaviour from the University of Leicester, we bring together academic knowledge with our marketing expertise.
Together, we’re forging new research outcomes and impacts that align with our client’s priorities whilst creating solutions for better customer experiences.
Backed by decades of academic research, we bring to life a new approach in optimising digital experiences led by methods used in cognitive neuroscience, psychology, behaviour analysis and digital marketing.
Bringing Neuroscience, Psychology and Behaviour research with the technology of eye tracking and emotion analysis in to real world marketing campaigns.
Results
No quick fixes – just long-term, sustainable results
and a measureable difference you can see
-
100%
SEO Google penalty recovery
Quinessence, Leicestershire
-
77%
increase in annual gross online sales
Westbury Industrial Supplies, Leicester
-
268
keywords on page 1 of Google
Pash Classics, Leicestershire