User testing has always been an imperative part of website development, but with the rise of AI-powered UX testing, the marketing industry is undergoing a significant transformation that all businesses want to be a part of! In this blog, we talk about what user testing is, its benefits and how AI is revolutionising traditional testing […]
“Do you want to find out why customer journey mapping is so valuable for your business? To put it simply – if it’s not already a part of your eCommerce strategy, you’re most likely losing out on sales.” An eCommerce customer journey map clarifies and develops crucial parts of the customer journey. It allows you […]
“Website User Experience (UX) is all about digital product usability and Customer Experience (CX) is about how your customers feel throughout the customer journey. Better engagement paired with the right emotions is what drives long-term loyalty.” The terms CX and UX are very often confused or used interchangeably, whilst for most, it’s still quite unclear […]
“SEO and CRO are the ultimate elements for a successful lead generation strategy. However, when these forces are combined in the right way, you’ve hit the jackpot! ” If you are wondering if Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) can play nicely together, the short answer is yes! In this article, we […]
