What is a target audience? If you’ve ever wondered what a target audience is, you’re not alone. A target audience is a group of people who receive your marketing messages that are tailored to them. A company understands that this group of buyers are likely to buy your products and services based on their previous […]
So you’d like to promote your online products but are not sure how to do this in a cost-effective way? That’s where PPC ads come in handy! What is PPC? Pay-per-click (PPC) is a form of advertising that can be used by businesses of any size. It can improve the visibility of your eCommerce website […]
What is a Digital Marketing Strategy? A Digital Marketing Strategy is a great way for businesses to plan their online marketing material so that they can achieve their business goals. This type of strategy is where a business takes certain actions so they can achieve their aims and objectives through the use of online marketing. […]
SEO, or search engine optimisation, is the process of making your website visible in the organic search engine results for the keywords and locations most associated with your products or services. With an effective SEO strategy in place, over time you can drive more traffic to your website and individual web pages, generate more relevant […]
